The problems food businesses face
- The rush hits every channel at once. At lunch and dinner the phone rings, WhatsApp fills up and walk-in customers wait. Orders get missed.
- The same menu questions. "Is the jollof available?", "How much is delivery to Yaba?", "Una dey open Sunday?" Someone has to answer each one.
- Payment by screenshot. Riders leave before anyone has confirmed the transfer, and the money does not always arrive.
- "Where is my food?" The kitchen, the cashier and the rider each know a different part of the story.
- Tables in a notebook. Friday reservations clash, no-shows leave tables empty, and nobody records what spoiled.
How NETICS solves them
A menu NETICS can sell from
Your menu is your product catalogue in NETICS CRM > Products: add dishes by hand, import a price list, or press Read my website. NETICS only sells what is on it, at your prices, and when the pot finishes you mark the dish out of stock. Set the agent's language in AI Studio; on Pidgin the greeting becomes "How you dey! Wetin I fit help you with today?". See AI customer agents.
Orders from Pending to Delivered
Food and kitchen is the order flow built for you: Pending, Confirmed, Preparing, Ready, Out for delivery, Delivered, with Delivery, Pickup or Dine in. In your website chat, NETICS collects the dishes and contact details, shows a summary, and creates the order with a secure payment link once the customer says yes. On the board, Advance moves an order one step, and the last step shows Payment required until the payment is verified. A customer who asks about their order in the same chat gets the status straight from the board. Money settles to your own bank account. See Orders and payments.
Run the kitchen from WhatsApp
Once your number is connected, every new order sends an alert to your WhatsApp with the items, total and fulfilment. Reply CONFIRM, PREPARING, READY, OUT or DELIVERED with the order reference, and the board moves; DELIVERED works only for paid orders. On WhatsApp, NETICS answers customer questions from your knowledge, and a staff member can send a payment link from the Omnichannel Inbox. See WhatsApp.
Tables and events in Bookings
In NETICS CRM > Bookings, add each table or private room as a resource with its capacity and bookable hours. Bookings move through Pending, Confirmed, Checked in and Completed, with Cancelled, No show and Waitlist, and the page shows your no-show rate. A standing Friday reservation can repeat every week. See Bookings.
Calls answered during the rush
On Growth, request a NETICS Phone number from Integrations. NETICS answers the line, reads out menu prices, places the order, and your team is told to send the payment link on WhatsApp or SMS. Live Calls shows every call in progress. See Voice calls.
Regulars, stock and money
Every customer who orders gets a record with their order history (NETICS CRM), and you can email or text a new menu to those who opted in (Email and SMS broadcasts). In ERP Route, Finance records expenses by category, and Inventory logs wastage as Spoiled or Expired and warns you when a line runs low. See ERP and finance.
An example day
Take Mama Ada's Kitchen, a fictional restaurant in Surulere:
- 9:00. The manager marks pepper soup out of stock until the afternoon pot is ready.
- 11:45. A website customer orders two plates of jollof rice with chicken for delivery to Yaba, replies yes to the summary and pays. The manager's WhatsApp gets the alert and she replies
CONFIRM. - 12:10. A caller orders fried rice for pickup on the restaurant's NETICS Phone line. A staff member sends the payment link on WhatsApp.
- 12:35. When the food is packed, the manager replies
READY, thenOUTas the rider leaves. - 15:00. A customer asks in the website chat for a table for eight on Saturday. NETICS takes the details, and the manager books the private room in Bookings.
- 21:30. The owner asks NETICS Chat, "How did today compare with last Friday?"
Which plan fits
Starter (NGN 50,000 a month) runs one location: one NETICS agent on your website and WhatsApp with 1,500 AI answers a month, your menu, orders with payment links, Bookings, NETICS CRM, Finance and three seats. Pay as you go has the same features with one seat and no monthly fee: you pay from credits as you use them, 3 credits (NGN 45) for each AI answer.
Growth (NGN 200,000 a month) adds a phone line answered by NETICS, 10,000 AI answers a month, a second branch with branch reporting, changes in Inventory and Procurement, email campaigns with no per-email charge (SMS is NGN 10 a message from credits on every plan), Analytics, and an Operations Agent that flags orders that have not moved and bookings still unconfirmed close to their time.
Enterprise, agreed with the NETICS team, adds Website Builder with the "Restaurant or cafe" layout and a booking section that books straight into NETICS Bookings. Start with the 3-day free trial (no card needed), and see the pricing page.
Frequently asked questions
Can customers order in Pidgin?
Yes. Set your agent's language to Nigerian Pidgin, or to "Match the customer", in AI Studio. Ordering works in English and Pidgin. Yoruba, Igbo and Hausa are available for written answers.
Can NETICS take food orders on WhatsApp?
Not by itself yet. On WhatsApp it answers questions from your knowledge, and a staff member sends the payment link from the Omnichannel Inbox. NETICS takes orders itself in your website chat and, on Growth, on phone calls.
Is there a restaurant template?
There is no preloaded template, and none is needed. The industry you pick is a label. Choosing "Sells fixed products" during onboarding prepares order taking, and Food and kitchen is the default order flow. You can rename its steps to match your kitchen.
Can I run more than one branch?
Yes, on Growth. Each branch shows its own staff, revenue, calls and bookings side by side, and stock moved between branches shows as in transit until it arrives.